A hashtag holiday is a trending theme on social media to represent a designated day, week or month. Social media hashtag holidays are everywhere, and to say they are growing in popularity is an understatement. We’re living in an era of constant celebration, with every new day being dedicated to a particular food, place, random object you can think of. Some are so bizarre, you can’t help but scratch your head and assume someone made this up. (Here’s a hint: they probably did).
These unique holidays are nothing new; some are old traditions that have been around for decades, giving stores something to promote and radio hosts a way to fill their broadcast airtime. However, the rapid growth of social media has created the need for people to have something to say. The result, millions of companies attempting to sell their brand by dominating the conversation on social media platforms. This has created a string of new holidays like Tweed Day and Uncommon Instrument Awareness Day that seem to exist only on the Internet.
As social media experts, The Burnette Agency can appreciate hashtag holidays when used correctly. Through the proper planning and execution of events, a calendar of social media holidays can provide us with the framework on which to structure and curate our client’s content.
Just because it is easy to participate in these holidays, doesn’t always mean you should. Hashtag holidays were originally invented to drive awareness to specific initiatives, so use them wisely. Here are a few tips to help you accurately use hashtag holidays.
Only engage in hashtag holidays that are relevant to your brand.
Always ask yourself, “is it easy to see the connection between this holiday and my brand?” Do not go to the trouble to celebrate these holidays if there is stretch to see the connection. Remember that you could potentially overwhelm your followers who might not necessarily be as invested in the holiday.
While we suggest not getting too overzealous with these holidays, one rule of thumb is to always act as an advocate for a good cause. There are plenty of silly hashtag holidays out there, but also just as many that are dedicated to a greater cause. If a national day provides your brand with an opportunity to act as an advocate or raise awareness for a cause you believe in, always participate!
In conclusion, we believe original and substantial, content should still comprise of the vast majority of your social media. Hashtag holidays are a fun escape from routine when appropriate and relevant, but always remain as consistent in your branding as possible. If you are looking for help with your social media efforts and want assistance in creativity with hashtag holidays, please don’t hesitate to reach out! We love helping our clients build brand awareness and be creative with their marketing ideas. Just send us an email at firstname.lastname@example.org or give us a call at 404.850.2081 for help with your social media needs!