Digital marketing skills are critical to both entrepreneurs and those working in the field.
Even the most successful marketing founders have knowledge of each aspect of the industry and can provide insight on digital marketing campaigns.
Check out these five free online courses to improve your digital marketing skills:
Google Online Marketing Challenge
Over 100,000 people from over 100 countries have used Google Online Marketing Challenge. It’s an online course with modules that cover topics like digital marketing, search engine marketing, search advertising, display advertising, social analytics, and video. It’s a great comprehensive course for beginners. The most successful learners can even win prizes from Google. This is a great option for beginners looking for a digital marketing course with a competitive angle.
WordStream’s PPC University
PPC University is a free online resource created by WordStream. WordStream has access to thousands of accounts and can help you build your PPC and digital marketing skills. They offer lessons for beginner to advanced users, with added modules for social advertising. With PPC, you have access to webinars and white papers to enhance your digital marketing education. Everything is mobile friendly, so you can learn anytime and anywhere.
Social Media Quickstarter Digital Marketing Course
Social Media QuickStarter highlights provide opportunities to merge email with social media marketing, maximizing the impact of both channels. There are step-by-step lessons where you can study digital marketing tactics for Instagram, Facebook, Pinterest, Youtube, blogging, and even online listings and review sites. The courses include how-to guides, glossaries, and practical examples, which makes them perfect for beginner level marketers.
Inbound Digital Marketing Course Plus Official Certification
Inbound is a comprehensive digital marketing course. There are over 4.5 hours of instruction in 38 lectures are included for free. Participants learn the basics of inbound marketing, SEO, landing pages, conversion optimization, lead nurturing, and email marketing, as well as how they all work together for a more effective marketing strategy. After you complete your certification exam, graduates receive a badge for their resume or LinkedIn profile to show how they’ve improved and expanded their marketing skills.
Alison Free Diploma in E-Business
Alison is a vast online learning community consisting of more than six million registered users. They have standards-based and certified courses that are absolutely free. Alison was created in 2007 and was the first massive online open course provider. You can build skills in search optimization, Google Analytics, AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement and more. You can even learn how to code.
These courses will help you improve your digital marketing knowledge and performance, and put you on track to maximize your results.
At The Burnette Agency it is our aim to tell your story through a variety of mediums, clarifying your voice and bringing you overall brand awareness! Visit our website and fill out our contact form here or call us at 404.850.2081 for more information.