If you’re taking the time to create a blog, you need to also make sure you’re doing everything you can after the writing process to ensure you’re maximizing your opportunities.
Promotion is arguably even more important than creation, as there’s no point in producing amazing content if no one’s reading it.
How do you reach a wider audience with your posts? Check out this blog promotion checklist for some tips:
1. Keyword Optimizing Your Post
Scan through your content and pick out the main topics. Put those terms into the Google AdWords free keyword selection tool. Find the most popular search terms in phrasing and wording, go back to your post and incorporate those words into the title.
2. Syndicate Your Content
One of the most useful and misunderstood mechanisms of a blog is its RSS feed. This method enables you to automatically feed your blog’s content to many different places, including many social networking sites.
3. Comment On Other Blogs
Providing helpful, valuable comments on other blogs can be a great way to develop relationships, generate traffic, build a following and add backlinks (incoming links to a webpage).
4. Share Your Blog Post With Target Customers
When writing your blog posts, you can assume that certain customers will find the information valuable. Send them an email with a shortened URL of your post!
5. Add Your Blog To Your Email Signature
Another powerful technique is to add your latest blog post title to your email signature. Many email platforms now have apps, like Wisestamp for Gmail, that will input your latest blog post title into your email signature automatically.
6. Ask Other Bloggers to Mention Your Post
Building relationships with other bloggers and asking them to comment, blog about, review or link your post can be a great way to expand your reach.
At The Burnette Agency, it is our aim to tell your story through a variety of mediums, clarifying your voice and bringing overall brand awareness! Visit our website and fill out our contact form here or call us at 404.850.2081 for more information.