Charities across the country don’t have funds to focus on social media the way they might like. Short-staffed, underpaid, and already buried in work, charities focus on the necessities of their business. But isn’t social media a necessity? Isn’t it a gateway to more publicity, engagement and donations?
Companies both big and small are spending time focusing on the social media aspects of their business, while many nonprofits are being left behind. But social media can be one of the greatest assets for nonprofits as social advocacy becomes a major part of the way social media platforms are used. There are a ton of reasons why more nonprofits need to start investing in social media now but we gave you our top three!
The remarkable stories that come from non-profits are often times filled with strength and resilience. I was amazed at how often clients wanted to share their stories but how little nonprofits wanted to post them. When individuals reach milestones in their life they want to share it in an effort to help someone else. Nonprofits can put a human element to stories that many other companies cannot. Create a human connection with the stories of changed lives.
Outreach To Future Generations
You can’t forget about the generations who will be your donors in the future. The Millennial generation is fast approaching their strong earning years. If you’re not using social media to connect with them, you are missing out. Don’t underestimate the future generations and their potential contributions by waiting to take part in social media. Take it seriously now and reap the benefits in the future.
Brand Advocacy (Connect With Influencers)
Some of your strongest advocates are on social media. Think about the movements that have all started online. With the right strategy, you can effectively start to generate a following that can lead loyal advocates of the causes you support.
There are more than three reasons why nonprofits need to consider social media as an integral part of their business. But these are the three that non-profits no matter what size, should keep top of mind. Big charities with a global reach are usually not the nonprofits that need the most help. But the local and regional nonprofits that have centralized sources of income should really start focusing on the impact social media could have on their organizations.
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