Have you ever been told that your industry isn’t social friendly? Or that the work you do just won’t translate well digitally? We completely disagree.
Anyone who tells you your business shouldn’t be on social media just doesn’t know how to share your story. Social media can be an asset for any business. Sure, some businesses may be more visual or have an easy streamlined way to create compelling stories, but it doesn’t mean your business can’t partake in the social media conversation that is a major part of your consumers lives.
Don’t be discouraged if your industry doesn’t have a large digital presence. That isn’t a sign that you should stay away from all social platforms. Look at it as an opportunity to set yourself apart and capitalize on becoming a leader within your industry.
The great thing about social media is that it makes you think about how you are going to relate to your audience. How you are going to humanize your story? Set yourself apart? Be strategic?
Listen, social media doesn’t have a ton of rules. People grow on social media by breaking the rules and appealing to people in ways that other brands aren’t tapping into.
When people say certain industries shouldn’t be on social, what it really means is that they don’t think it is worth taking the time to figure out how your story will appeal to a social audience. And if that’s the case, you don’t want someone like that handling your social media anyway.
You know what is unique about your story. You know what is unique about your brand. Centralize that and focus on making sure you pinpoint what makes yours brand so appealing and translate it into social media gold.
We think you brand can be social. Go for it!
For help with your social media or communications needs, email us at info@theburnetteagency.com or call at 404.850.2081.
