We all want to receive the maximum amount of likes on our Instagram posts. That rings especially true for brands. They strategize over what will reach their target audience, what photos are compelling and gauge what they feel will generate the most buzz. Sometimes they are right, and sometimes the photos they think will generate the most likes generate the least. Since there is no real formula to actually figure out what posts will get the most likes, our friends at Curalate did a study that has a few tips to help us all generate interaction on our Instagram photos.

Images with high lightness generate 24% more likes than dark images.
Images with a high amount of background space generate 29% more likes than those without.
Images with blue as the dominant color generate 24% more likes than images that are predominantly red.
Images with a single dominant color generate 17% more likes than images with multiple dominant colors.
Images with low saturation generate 18% more likes than those with more vibrant colors.
Images with high levels of texture generate 79% more likes than those without.

These are GREAT tips to help increase Instagram likes. Every little bit helps so try it out and see what types of results you receive.

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