How would you feel if you clicked on something and it was not even remotely close to what you were expecting? This my friends, is conveniently called clickbait! Customers hate it when they are baited into clicking an ad or promotion only to find out that it is not what they were looking for. News sites and brands across the country are luring customers with this unfortunately popular tactic. But is it worth it?
The importance of staying current with trends and topics is one hundred percent necessary. But when the trend of the day is not compatible with your brand, do not try to force it. This quick fix to get people to your website, blog or product, leaves customers frustrated and makes it less likely for them to click on your content in the future.
All of this can be easily avoided by creating and implementing a strong social media strategy (you can read more about this topic on our blog). Creating a social strategy will help your team better navigate and sift through relevant topics that fit with your brand. Many companies are getting it right when it comes to latching their brand to current trends, but there are even more getting it wrong. Be creative, be current, be organized. But please, whatever you do, don’t try to force your brand into a popular trend just to drive more traffic to your website. Create a social strategy and stick to it. You will be pleased with the results and be better prepared for the upcoming trends that align with your brand’s message.
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