Setting social media goals is the best way to consistently improve your social media efforts. Writing your goals down and regularly reporting on your progress also significantly increases the likelihood that you will achieve what you set out to do.

our brand should be hosting contests on social media. It generates new leads along with more followers and engagement. The type of contest you host will be determined by a few things, current follower status and the type of service or product you offer.

Humanizing your social media presence gives your brand the connection that your audience is looking for.

You may have noticed that your posts on social platforms have been receiving lower consumer responses over the years. Nearly every social media platform hosts an algorithm that determines the order in which posts are presented.