Choose your brand identity
You have to ask yourself, is my brand more bright and friendly, or edgy and dark; professional and clean, or quirky and modern. In order to promote your brand, you have to know your brand. Selecting your brand’s identity will allow you to develop a flow that will connect your content together seamlessly. This may be achieved from using a certain color palette, using only one filter, using a certain perspective, or even the frame you use to crop your picture. You want to make your than when your followers to see your photo that they can recognize your signature without having to even look at the name. Creating an identity will allow you to not only build brand recognition, but also helps build a sense of purpose and uniformity.
Choose a lifestyle that will connect with your target audience
Go Pro (@gopro) has their signature fish eye adventure pictures, Kim K ( @kimkardashian) recently went through a phase of gritty family Polaroid photos, and Photographer Murad Osmann (@muradosmann) has become famous for his pictures featuring him following his wife around the world. Establishing a lifestyle will allow your followers to understand your brand’s life and its day to day operations. It will help provide a connection to the lives of your target audience. If you want your main follower base to be business professionals then adventure photos are not going to help you build that connection. So, appeal to lifestyle while also promoting your brand’s lifestyle.
Make sure your first 9 photos are follow worthy
Your top 9 photos are the first thing visitors to your page will see, and there’s no guarantee that they will scroll down to your other photos. So, your top photos pretty much determine if that person will go from a visitor to a follower. Your first 9 photos should sell your brand, while also telling a story about you. If you post everyday, try to make sure each photo you post is better than the last; this will help your top 9 stay follow worthy.
It’s never too late to change your look
Maybe it’s the seasons changing, or your brand moving in a different direction; it’s never too late to change your brand’s look. It can start with one picture and grow from there. Brands are ever evolving, so don’t feel the need to stick with the same look if it no longer reflects you. As long as you feel each post is better than the last and there is some string linking them all together, then keep on posting and developing your aesthetic.
If you'd like to learn more or just need some help developing your brand and social media presence; we would love to help you! Email The Burnette Agency at firstname.lastname@example.org or give us a call at 404-850-208.