Graphic Design Tips

The Importance of Color in Branding

The Importance of Color in Branding

In 2018’s competitive market and an especially competitive digital/social landscape, the proper branding is essential.

A 3 Step Design Process

A 3 Step Design Process

Discover three main steps that many designers (including our Atlanta based Graphic Designer) follow in order to ensure a streamlined experience.

What’s the Difference Between a Typeface and a Font?

When I took my first typography class in college, I had no idea that there was a difference between a typeface and a font. Turns out, many people don’t know there is a difference. But it’s actually quite interesting, and is an essential piece of knowledge for a designer.

Here’s the basic idea:

A typeface is a family of fonts – let’s use Gotham for example. Within the family of Gotham lies its fonts distinguished by weight and style, such as Gotham Book, Gotham Light, Gotham Thin Italic, Gotham Narrow Light, etc. In traditional print times, the classification of a font also depended on its point size, since printing presses had to buy type plates. Now, the term font doesn’t necessarily include point size.

Gotham

Let’s break it down:

Typeface: Gotham

Font: Gotham Narrow Light 

Typeface: Chronicle Display

Font: Chronicle Display Light Italic

Today, many people use the terms typeface and font synonymously, but as a designer, knowing the difference is a huge help. For brands, it can be important to signify a specific font as representative of your brand instead of an entire typeface. For example, depending on the company, it may not be on-brand to use both a thin and a black font within a typeface. If you’re working with a designer, it will help them in creating on-brand material if you make this distinction! 

Tips For Using Color In Design

Tips For Using Color In Design

Utilizing color can be tricky in design when dealing with different clients. Discover proper uses of color on social media and public relations content as well as other graphic design tips from our experienced Graphic Designer!