In a time of constant updates, change, and uncertainty, social media can be a great way to put followers at ease, show community support, and be a host for feel-good news. Here are a few ways you can use your social media during this pandemic. Staying connected is more important now than ever before, with people and businesses relying on social media to stay in touch with friends, consume the news, and be entertained.
1. Address The Issue
During this time no business wants to come off as being opportunistic during the crisis. It is important that your business uses social media to address the issue and urge people to do their part. The more people that see the message to stay home, the more likely it is to sink in. As people make the choice to stay home together we can flatten the curve! It’s important to remind your followers that we can beat this!
2. Connect With Your Followers
Remind them that we are all in this together. You can show your work from home routine or make relatable graphics - this can help your followers feel more connected to you, understanding that we’re all going through the same thing.
3. Share Feel-Good News
This is a great time to utilize your social media to spread positivity. We’ve all gone to social media for an entertainment distraction, now you can make your contribution to the feel-good feed! This can be something as simple as posting an encouraging graphic or posting a funny dog video. Be cautious to not over post humorous content as you don’t want to come off as depreciating the seriousness of the situation.
4. Ask For Help
If you find yourself struggling during this time, leaning on your community can be the best thing for you. Share your mission or your story, get vulnerable in your content, and clearly communicate why you need customer support and how they can contribute.
5. Give Your Support
Social media can be a great platform to show your followers how you are helping your staff as well as giving community support. A great example of giving internal assistance is Chillhouse of NYC. They are promoting gift card sales where 30% of the profit goes directly into a pool to support their staff until stores reopen. Lovie’s, a local ATL bbq hotspot is currently only offering meals to Atlanta healthcare workers if $100 is spent on donating meals they are offered a $25 gift card for when normal operations begin.
No one knows what’s best for your brand other than you, and while navigating social media during a pandemic is foreign grounds for anyone, we hope these 5 tricks can help! If you have any their questions on how to use social media to the best of its abilities email us at info@theburnetteagency.com or give us a call at 404.850.2081.
