Year after year it becomes more difficult for companies to gain organic traffic to their social media sites. It seems like an easy concept: the more you post, the more people see you, and the more likes you will receive on your Facebook, Instagram or Twitter page. If only things were still that simple.
To see any type of results nowadays you have to post consistently, pay for the posts to be seen, and incorporate a lot more strategy into your integrated marketing efforts. Businesses on social media are being forced to truly take a step back and figure out how to financially implement digital media costs into their budget. Companies are almost invisible on social media unless they take the time to boost their posts or create ads so that people can see their content. Chronological timelines are now virtually obsolete and without the push of a few dollars behind your efforts, you will not see a return.
It is best to diversify your efforts and not throw all of your eggs in one basket. You need a budget and you need to make sure you are allocating that budget into the proper channels. Try taking the time to create strong keywords strategies to help boost SEO and create consistent email marketing campaigns to make sure you are staying top of mind with your consumers. Organic traffic is becoming scarce and we realize that in order to get in front of people, you have to make sure that you are putting dollars behind it. Keywords, Google ADs, E-Mail Campaigns and YouTube channels are only a few ways that you can take a step toward diversifying your efforts. Being seen is the point of social media, so let’s make sure we do everything we can to get in front of potential customers organically and cost-efficiently!
Less organic traffic and more paid traffic is a growing trend in 2017, so it is best to jump on the train now and learn what you can! If you need any assistance or are looking for help with your social media efforts, please don’t hesitate to reach out! Give us a call at 404.850.2081 or shoot us an email at firstname.lastname@example.org.