Did you know about Pantone’s Color of The Year? Each year, Pantone, a universal color authority and standard, releases their color of the year, centered around the cultural, political, and artistic state of the year and predicted trends. In 2017, the Color of The Year was Greenery. In 2018, it is Ultra Violet: a dreamy blue-based purple, centered around the idea of exploration, artistic expression, and spiritual reflection.
According to Pantone, “Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. It symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.”
So, where are you going to start seeing Ultra Violet? Everywhere! The Color of The Year influences fashion trends, product packaging, graphic design, cosmetics digital media, home decor and more! We have already seen Ultra Violet walk the runway in Spring 2018 shows from Balenciaga, Gucci, Moschino, and more. It is even the color of Fall Out Boy’s new MANIA album and concert tour! Cosmetics brand Butter London released an official Pantone collaboration makeup collection featuring ultra violet colored nail polish, eyeliner, lipsticks, and eyeshadow. You probably have already started to see Ultra Violet pop up in boutiques around Atlanta!
Are you interested in how you can incorporate the color Ultra Violet in your business or social media? Pantone has released eight different coordinated color palettes centered around Ultra Violet, including Purple Haze (smokey hues), Kindred Spirits (shades of pink and purple), Drama Queen (elegant earth tones), Intrigue (blues, greens, and metallics), Quietude (subtle neutrals), Attitude (vibrant rainbow colors), Desert Sunset (warm sunset hues), and Floral Fantasies (sweet pastels). With these eight palettes, there are endless possibilities for your business to incorporate the color of the year! Contact us today for how you can take advantage of this trend within your website, photography, branding, and social media!