The importance of a hashtag is something that a lot of people don't realize. Once you hashtag a word with Twitter, and Instagram all account users can see it and it will pop up on the general feed connected to that hashtag. This allows users who are not following you to see your tweets and content that you put out on various social media sites.The limit to hashtags are endless, if you can think of a word it most likely already has a hashtag. Hashtags allow your pictures and posts to get more likes without even trying and it can connect you to a lot of new followers.
Hashtags should be determined off of your content in the post or photograph being used. You want your hashtags to relate so therefore when people search your hashtags your pictures will pop up or content and the person can relate to it. This could potentially gain you new followers by sharing similar interests in hashtags and connecting by using them. Finding the keywords in your content will help your posts go viral, so use hashtag as much as you can for each post. Photos can sometimes look messy on instagram with too many hashtags, so what I am noticing from a marketing standpoint is that you can write up to two or three hashtags in the initial posts, but write as many as you want in the first comment. We have noticed drastic changes in our followers and likes just by adding hashtags.
2018 is a year to up your game when posting on social media because it is becoming so popular and will continue to grow. We researched some of the top hashtags that have the most views for instagram and twitter. Below I have listed the top 10 hashtags of 2018.
#Love: 1 billion posts
#Instagood: 537 million posts
#PhotooftheDay:385 million posts
#beautiful: 359 million posts
#tbt (throwback Thursday): 355 million posts
#happy: 346 million posts
#cute: 346 million posts
#fashion: 339 million posts
#me: 311 million posts
#picoftheday: 289 million
These are just 10 of the most popular hashtags, the world of hashtags goes on forever. So use these tips with your next social media post and watch the likes roll in!