The Importance of Social Media and Millennials

   We have all heard the term millennial in this day and age. What exactly does millennial mean? A millennial is a person reaching young adulthood in the early 21st century. Why are millennials so obsessed with social media and what does it do for them as a whole?  Social networks are an extraordinarily important part of Millennials’ digital lives, because social networks have become much more than a way to connect about personal matters. Social networks have become a way for Millennials to brand themselves.

  Many say that social media helps Millennials find themselves and brand themselves because it helps everyone have an opinion. In addition, one can find their own personal views on certain topics through social media. Also, in this day and age it is so easy to post and do things with social media since almost everyone has a smartphone; this aspect gives people an opportunity to post at any time and any place. Social Media gives Millennials a blank canvas to create the image they want to have online, and to grow a following of their own with what they post. The options are endless when it comes to posting and ideas for posting. Another tool Millennials are using to create a self brand is the search bar on each network. The search bar helps to find groups linked to a specific area of expertise. After searching, Millennials are then able to share their insights, build authority around a personal brand, and allow people to view what you are trying to show off! Below are the top thirteen reasons why social media is being used to brand yourself.


  1. Challenge and motivate yourself  

  2. Push you to achieve your goals and following base

  3. Keep you accountable

  4. Get ideas

  5. Receive feedback

  6. Gain confidence

  7. Expand your skills

  8. Test your knowledge

  9. Develop leadership skills

  10. Help others

  11. Do some good

  12. Make friends

  13. Discover new opportunities