These days, there are a plethora of tools and apps that can help digital marketing agencies run more efficiently. Though there’s a huge range of tools to choose from, agencies should do in-depth research to find the right tools they need to help their business succeed.
In this article, we’ll introduce you to some of the best tools to help you expand your brand awareness, improve customer service, and conduct market research.
Awario is a tool that allows you to be aware of your client’s social media presence, at any time. It helps you keep track of all the major social media platforms, blogs, news, and forums for mentions of your client’s brand. You can create up to 50 alerts, and gather information on both real-time and past mentions. Awario also has a feature where you can view growth, reach over time, and provide sentiment and competitive analysis.
It can also be made accessible to multiple team members, which makes it ideal for agencies.
Nuvi is a platform that makes it easier to publish, plan, analyze and engage on social media. With Nuvi it’s simple to work as a team, as you can collaborate by assigning tasks and messaging other members. You can even save edits, just in case you need to refer back to an earlier version.
Nuvi’s unique features include being able to schedule and regularly receive social media reports, and its colorful design.
Rival IQ is an analytics platform that produces analysis on major social media sites like Facebook, Twitter, Instagram, Pinterest, and includes information on which posts are performing best. It also highlights information on overall engagement and follower growth rates. This information pertains to both the client’s promoted posts and competitors.
The great thing about Rival IQ is the data you collect and receive can be conveniently filtered, so you can see how your clients are performing compared to their competitors. It can also be linked to Google Analytics to give you an understanding of where traffic is coming from.
Finding the best tools for your business can be difficult. When it comes to choosing tools for your agency, consider how easy it is for your team to use the tool to its full capacity, how useful the tool is to your agency’s needs, and how good the support team is behind each option.
At The Burnette Agency, it is our aim to tell your story through a variety of mediums, clarifying your voice and bringing overall brand awareness! Visit our website and fill out our contact form here or call us at 404.850.2081 for more information.