With the global pandemic affecting the economy and hurting so many businesses, influencer marketing continues to thrive as they have many unique advantages over traditional forms of advertising. Harnessing the power of social media and delivering refreshing content to users in quarantine makes for a great advertising opportunity for all kinds of companies. Influencers are using this time to continue working with brands and prove their resilience in the market.

Advertising budgets are decreasing as many businesses struggle to survive, so high-dollar marketing efforts may not be the best use of resources. Luckily for influencers, their content has maintained high engagement as people spend more time on social media while staying home. One of the key advantages that influencers have is their ability to produce creative content wherever they are and reach a massive audience quickly. With everyone staying home it no longer makes sense to pay for billboards or physical ads, so influencer-generated content is more appealing than ever.

Influencers are seeing high levels of engagement during this pandemic, which is great for both them and the companies they promote. Their ability to post about their regular lives makes for product placements that feel natural and authentic, and therefore more appealing to consumers. People everywhere are craving any signs of normalcy so social media content is welcomed as a comforting reminder of the outside world. Companies are seeing this unique advantage and continuing to use influencer marketing even when all other advertising is paused.

There are influencers out there for every type of person and lifestyle, so they can be great promotions for just about anything. With Tik Tok thriving right now and new influencers arising from it, there is no shortage in supply of users with large audiences to work with. Influencers across social media can be used for all different kinds of messages and many brands have shifted to using influencer sponsorships to promote their response to Covid-19. From a public relations perspective, this is a great way to stand out from the rest and show consumers your strong corporate social responsibility.

With so many advantages and steady growth during the pandemic, influencer marketing is thriving during Covid-19 thanks to the power of social media.