So you have your branding book, new colors, and your amazing new logo. What’s next? Now it’s time to really delve into your brand identity. Your brand identity is what makes you instantly recognizable to your customers. This identity is what forges the bond between you and your customers and ultimately sets you apart from the competition.

You believe your logo is the best and you should. You paid the experts to design it, you refined it and they tweaked it until it was perfect, and now it's time to use it. Put your logo everywhere. When we say everywhere, we mean everywhere. It should be at the top of documents you send clients, it should be on your letterhead, your business cards, your team water bottles, the door to your business…. you get the idea. Also, make sure every employee is aware of the relation between your logo and your company's mission. An easy way to do this is to write down your company’s mission and synthesize this message into a tagline. It will be memorable, meaningful, and concise. This tagline gives your logo a voice and will create brand recognition while reflecting your company’s mission.

Another important place for your logo, tagline, and brand colors is the packaging. What do you sell or offer? Do you send clients packages and invoices or are you strictly digital? No matter your answer, your logo can be incorporated into all of these. Make sure the product packaging is consistent with the look and feel of your company logo and the culture of your business. We have included a few examples of ways companies have incorporated their brand into their marketing and packaging to help inspire you to do the same.

To summarize, your brand identity is what sets you apart from an endless sea of competitors. It shows people who you are and what they can expect when working with you. Here at The Burnette Agency, we handle branding, websites, logo development, marketing, and more. If you are interested in finding out more information, please don’t hesitate to reach out! We’d love to hear from you! You can reach The Burnette Agency by email at info@theburnetteagency.com or give us a call at 404-850-2081.