Surprisingly, there is a lot of debate as to what all your contact page should include. Think about it this way - everyone has them, needs them, and we guarantee you haven’t been paying attention to the strategy behind them. Contact pages are often the go-to page for a new visitor eager to learn more. This is where they will go when they have a question about your business, would like to speak to someone from your organization, or maybe want to hire you for your service. The goal of every contact page should be to effectively give the user a way to get in touch with the company as soon as possible.
DO Use Contact Forms
One piece of advice... do not just have a generic company address. You never know why people will be contacting you and for what reason. Just having a generic address can create an overflowing inbox and cause the emails to be hard to sort through. By creating a contact form you are giving your visitors a quick and easy way to get in touch with you. Just giving a company email address could potentially lead to back and forth emails from you to the visitor trying to figure out what is being asked/needed and let me tell you, that can get stressful. Not only do contact forms look professional, but guests can also fill them out in just a few seconds and you can get all the answers you need! If the visitors fill out a reason for inquiring, they can be redirected to a specific team or team member’s inbox in order to get a direct response. Ideally, your contact page should include both a contact form AND an email address. You never want to limit visitors opportunities to get in touch with you!
DO Use Copy
Don’t just throw a contact form on your page and call it a day! Always start with a least a few sentences of copy on your contact page. You need to explain to the visitor why they should contact you and prompt them to do so. This is also a fun place to get creative and let your brand’s personality shine through. Check out a few examples below!
“Drop us a line...”
“We’d love to hear from you! Whether you have a question about features, trials, pricing,
need a demo, or anything else, our team is ready to answer all of your questions.”
“Need to get in touch with the team? We’re all ears.”
“Let’s have a talk...”
“Have a little something, something you wanna talk to us about? Well, give us a ring, send
us an email, or fill out that nifty form below.”
One of my favorites is from Yeti... “While we’re good with smoke signals, there are simpler ways for us to get in touch and answer your questions.” Their brand doesn’t end with their contact us page. Too often, companies treat contact pages as an afterthought, yet Yeti manages to carry their brand and voice onto the page, while still keeping a simple call to action and prompting the visitors to inquire.
DON’T Ask For Unnecessary Information
The point of a contact page is to be direct. Keep the form fields to the point and relevant to your company. Remember to keep the page personal, but use contact form features to make sure you are asking the right questions and information! Check out a few common form field ideas below!
First and Last Name - obviously important
Email Address - an essential element... how else would you reach back out to them?
Company Name - this can be a fun one to include to get to know the company that is reaching out... indulge yourself, do a little digging and try and understand how you might
be able to help them with their problems
Reason for Reaching Out - also an essential... whether it be a dropdown menu or a
paragraph field, this is where visitors can explain exactly WHY they are reaching out
Here at The Burnette Agency we handle branding, websites, logo development, marketing, and more. If you are interested in finding out more information, please don’t hesitate to reach out! We’d love to hear from you! You can reach The Burnette Agency by email at info@theburnetteagency.com or give us a call at 404-850-2081.
