‘Tis the season to be jolly, relaxed, and full of delicious treats. That is unless you work in the retail industry. For those in the retail industry, the holidays are a pressure-filled, make-or-break opportunity to close out the year with increased revenue. In this post, we have gathered the top tips to help your holiday e-commerce strategy.
1. Create An Experience
Shoppers are looking for a bit of magic during the Christmas season. Don’t be afraid to get create an experience around your product. This helps customers remember your brand and return for more purchases. For example, Mattress company Casper allows customers to take a nap while shopping. The Dreamery is a nap showroom where customers can schedule a 45-minute nap in one of the store’s many nap pods. This is the perfect example of identifying a consumer problem of exhaustion and introducing your brand as an experience and solution to a customer rather than a product.
2. Personalize
Offer your customers a way to personalize their gift. Even if this is simply giving the customer an option to write in a note to come with the gift, it can make all the difference. Most can’t help the opportunity for a witty comment. A lot of families don’t live near one another and end up having to ship presents to their loved ones. This takes out a bit of magic that comes with gift-giving. Where’s the wrapping, cards, and explanation? An example of a company that does personalization well is Urban Outfitters. Its popular loyalty program, UO Rewards, has about 10 million members worldwide, who accounted for more than 70 percent of the brand’s sales during that quarter. That might be because the UO program richly rewards its members with exclusive offers, special prizes, early access to sales, extra discounts and other perks. Its 4.9-rated app offers a highly personalized feed, and its dynamic and customizable features make it easy to search for what you want.
3. Multi-Channel Selling
Everyone knows how busy the holiday season can get. Customers expect an easy shopping experience that saves them time, so they can beat the holiday crowds and get back to celebrating. Allowing customers to purchase products online and in-store will allow for better customer experience. One of the best examples of this is in Asia Burberry has achieved success in multichannel retailing. Its social media platforms go beyond Facebook, Twitter, and Instagram and include China’s WeChat and Japan’s Line. It has incorporated both of these popular Asian messaging apps into live-streaming and real-time engagement with its fans.
Leave a comment below with your thoughts or your success story using these tips! At The Burnette Agency, it is our aim to tell your story through a variety of mediums, clarifying your voice and bringing overall brand awareness! Visit our website and fill out our contact form here or call us at 404.850.2081 for more information
