Every single one of us can improve. And the same goes for businesses. Customers are going to get upset. It’s inevitable. But it is how you respond and how you let consumers in that makes all the difference. Read our four rules for improving your customer service.
1. Respond to Everyone (Yes. Everyone.)
Yes, responding to the upset customer is a must. By now, every business knows that. And the ones that don’t will eventually learn. But take it a step further. Let your consumers in and make them a part of your operations. Do you have a new product you are launching? Are you trying to find patterns for a new print? Try asking your customers. Host a poll and ask for their feedback. Show them sneak peeks of what you are working on. Really evoke a conversational tone and take their comments to heart.
2. What Do You Want To Tell Them?
Do you know what you want to tell your audience on social media? Or are you just winging it? Make every caption have a purpose. This does not mean every post has to sell your products, but with each caption the brand is portrayed and it is important to stay consistent.
3. Think Like A Customer
Stop for a moment and think, “Would I buy from this brand?” I mean really. So many brands are just talking AT their customers. They aren’t really thinking about connecting people with value. This in turn, makes consumers shy away from businesses because they are looking for more than a product when they are shopping. Don’t let this happen to your business! Focus on connecting your consumers with your brand in a unique way that will make them come back for more.
4. Keep Your Promises
Does your brand give a promise to your customers? Then you better keep it. Nobody likes to be promised something only to be let down in the end. Set realistic goals for your business so you can provide the best customer service possible. If you are stretching your team too far this can create a disimprovement to your services.
Overall, When consumers really feel like they are a part of something, when they see you working hard and taking their suggestions into consideration, you are building strong relationships and directly playing into customer service. Don’t underestimate the power of inclusion. Your fans will thank you for it.
For more information about The Burnette Agency please email info@theburnetteagency.com or contact us here.
