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When thinking of the traditional social media platforms for you to grow your business, what are the first things that come to mind? If you said Instagram, Facebook, and Twitter, you are not alone. These are the apps that have been most consistent when it comes to growing an online presence for yourself or your brand. This being said, many of us have been using these apps for a long time now and are looking to grow further…so, where do we go from here?
In order to be on-trend, we must first understand what a trend is. A trend is a general direction in which something is developing or changing. For example, take dance trends on TikTok. The reason they catch on so fast is because of the full picture. The video has cool dance moves, a catchy or well-known sound, and/or the correct hashtags.
Social e-commerce is on the rise and it is inevitable. Consumers are becoming increasingly comfortable with the idea of shopping online, specifically through social media. With the number of targeted ads growing rapidly, it’s becoming more difficult for consumers to deny the ease of shopping right from their Facebook or Instagram timelines.
